Amundsen Sports Pilots a Digital Product Passport solution with Trimco Group
Oslo, September 24th | Premium outdoor lifestyle brand, Amundsen Sports, sees possibilities where others may see challenges. The Norwegian brand has partnered with Trimco Group to make early preparations for the new Ecodesign for Sustainable Products Regulation (ESPR) that is expected to be enforced from 2028.
Among several product and information requirements, the ESPR also stipulates a Digital Product Passport (DPP) to be implemented. For this, vast quantities of data and information need to be collated, which can be a big challenge; nonetheless, Amundsen grabbed this opportunity with a trusted partner.
With Trimco Group’s expertise and support, the premium Norwegian outdoor lifestyle brand will trial how they can be operationally and data-ready for the DPP by implementing it on their new 100% merino wool Hero’s Hide Collection base layer. The QR code label on the garment in this first collection is a digital twin using the Trimco Group ProductDNA platform, that shares fiber content and tier traceability, as well as garment images, bringing Amundsen’s first steps on its Ecodesign journey to life for shoppers and stakeholders alike.
An essential element of this trial is that all departments in Amundsen are involved. From IT to compliance, to operations, through to PR and Marketing teams, each has its role to play to ensure a successful outcome. Ultimately, helping to pave the way to ensure Amundsen is really well prepared and ready to ensure goods access to the European market, once we have the detailed description of the delegated act in 2026/2027.
“Founded by Jørgen Amundsen, in honour of his relative, Roald Amundsen, the first man to reach the South Pole, the brand has a rich heritage of exploration and pioneership, so their future-centric approach to the ESPR & DPP journey, came as no surprise to us at Trimco Group and we are immensely proud to support them on this,” says Camilla Mjelde, Compliance & Sustainability Director at Trimco Group. “By starting preparations and exploring the opportunity early, Amundsen can take full advantage of the many benefits that this digital tool offers, helping them navigate upcoming requirements with confidence.”
“Trimco Group has delivered a solution that aligns perfectly with our objectives. This initial pilot project allows us to explore the field of ESPR, without exhausting the organisational resources,” states Antoine Thebault, CEO of Amundsen Sports. “This project is the first step in our journey towards full product transparency. Trimco supports us in finding the best solutions and has already demonstrated future benefits to management and stakeholders.”
