Crafting Iconic Jack & Jones Bulldogs

Nov 29, 2023
Brand Case

We're excited to unveil one of our most beloved brand collaborations - the creation of a unique series of signature bulldogs for the renowned Danish menswear brand and one of the largest menswear retailers in Europe – Jack & Jones.

The bulldogs might already be familiar to many of you, as they've become an iconic representation of the brand throughout the years.

The idea was initially brought to us in 2018. The task? It was time for the cute denim-sown bulldog to take a stance and rise to the strength and attitude of the brand. We were responsible for selecting the suitable materials for the great new design that the famous French bulldog was shaping to be.

Designed by the Jack & Jones team, the store design team at Trimco Group started investigating different materials and molding options, and together with Jack & Jones, we found the best manufacturing options that soon went from simple bulldogs donned in blue jeans to gradually adding intricate facial details, stylish sunglasses, and the brand's logo. We experimented with a monochrome palette before introducing vibrant green dogs, a special edition delivered in Ireland for St. Patrick's Day.

However, there are certain editions that we hold particularly close to our hearts:

The Olympic Edition: Created in support of the Danish team during the Tokyo 2020 Olympics.

The Giant Bulldog: An imposing 180 cm model used by Jack & Jones at store opening.

The Race Bulldog: A sleek design created for their Formula 1 campaign.

The Festive Bulldogs: Christmas-themed bulldogs adorned with lights, reindeer noses, and antlers, available in small and large sizes.

We take immense pride in the fact that we could support Jack & Jones with this task and play a role in the international success of the French bulldog mascot revamp. The bulldogs continue to grace Jack & Jones stores around the world, and we get just a tad taller whenever we see them.

These cute bulldogs played many roles - from enhancing store aesthetics to being memorable giveaways. Rigorously tested for safety, we made sure the bulldogs were safe to be used by kids, being CE-certified. The glazed versions were presented as Jack & Jones awards for employees. If you've ever visited any Bestseller offices, you might have spotted them as part of the office decor.

Being an integral part of this project fills us with immense pride, and we are always thrilled to work with the creative team at Jack & Jones, no matter how challenging the task is.

Mind the Race Bulldog’s words: “You only become a race bulldog by hanging with the best”.

Have questions? Do not hesitate to reach out.

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