Odlo Entrusts Trimco Group to Support its DPP Journey
Odlo, a pioneer in performance apparel for nearly 80 years, has partnered with Trimco Group to pave the way for a more traceable future with the launch of Digital Product Passports.
Odlo, a Swiss-based performance apparel brand, has partnered with Trimco Group to support its Digital Product Passport (DPP) journey, starting with compliance with the French AGEC Law. All products produced in Odlo’s Spring-Summer 2025 collection and beyond, will include QR codes on product labels that will lead to that product’s unique DPP, as a care label digital twin. This new initiative will enable consumers to access detailed information about a garment's production, from fabric creation to dyeing processes, all the way through to the final product.
With its rich heritage in outdoor pursuits and a loyal customer base that has come to expect both functionality and sustainability from the brand, Odlo is proactively preparing for the European Union’s DPP requirements, which are expected to be finalised in early 2026. By working closely with Trimco’s ProductDNA teams and leveraging Trimco’s expertise in trims and labelling, the brand chose compliance with the AGEC law as a starting point for their DPP journey. This is an important first step towards greater transparency for the brand, with more to come.
Odlo is not new to sustainability. The brand has a strong heritage in sustainability and circularity, introducing its first recycling initiative in 1994. In 2011 Odlo completed its first product lifecycle assessment and in the same year, introduced the first seamless base layer, made from 100% recycled materials. Today, sustainability remains a core focus for the brand, embodied in its ‘We can do more’ commitments, which strive to protect the people and outdoor places we love.
“We are embracing the launch of our DPP journey as an opportunity for us to contribute to a more sustainable future, by making it easier to reuse and recycle products as they move through their lifecycle, thanks to greater traceability.” said Johanna Heimlicher, Odlo Sustainability Director. “Trimco Group delivers end-to-end solutions that align perfectly with our objectives and provided valuable support in the compliance with the AGEC law, accommodating all our requests to deliver a first roll-out of the QR code labelling.”
“Originally founded in Norway, Odlo is a brand that’s woven deep into Norway’s heritage, and we are immensely proud to support them on their DPP journey,” states Camilla Mjelde, Compliance & Sustainability Director at Trimco Group. “By starting DPP preparations early, Odlo is well positioned to take full advantage of the many benefits that this digital tool offers and to navigate upcoming requirements with confidence.”
Odlo’s Spring-Summer 2025 range, featuring the new, highly informative QR codes, is now available on odlo.com, in Odlo brand stores across Switzerland, Germany, Austria and France and in their wholesale retail partners.
About Odlo:
Founded in 1946 in Norway by Odd Lofterød, Odlo made its first mark in the performance apparel industry by developing an elastic, heat-regulating suit for cross-country skiers and speed skaters, unlike anything athletes had ever seen. The suits were used by Olympic teams starting in 1964, and by the 1972 Sapporo Olympics, over 25 teams wore the Odlo Thermic: the first fully synthetic base layer that kept athletes comfortable and dry.
Today, the now Swiss-based brand, continues to innovate and push boundaries The brand currently equips the Swiss-Ski Nordic teams, plus a variety of elite athletes across a wide spectrum of disciplines, outfitting them with unrivalled base layers and all-season performance apparel.
Odlo’s ‘We can do more’ sustainability commitments strive to protect the people and places we love by focusing on the areas where the brand can make the greatest progress. These include fair workplaces, renewable energy, preferred materials, and circularity.