The history goes back to 1869, and for decades, the day after Thanksgiving has become a shopping phenomenon. If this is not enough, to encourage people to shop more online, Cyber Monday joined the November frenzy back in 2005, today being one of the biggest online shopping days of the year. If retailers were challenged by the covid-19 pandemic last year, they aren’t second-guessing anymore this year, and online has already won over brick-and-mortar. It seems that in-store shopping has dropped by 28,3% this year compared to pre-pandemic, and more shoppers looked online.
In 2021, traffic in Adobe Analytics had predicted $910 billion globally spent this year during Black Friday and Cyber Monday. With a whopping 22% increase in online sales in 2020 and up to 21,6% year over year, 2021 came in short, with a total of $8.9 billion in sales on Black Friday. The challenges in the supply chain had shown an increase in out-of-stock messages, and apparel is the category with the highest out-of-stock levels. For that reason, shoppers have spread their attention to gift shopping throughout the year and looked at e-commerce deals on Black Friday and Cyber Monday.
But how many brands leverage Black Friday sales as an opportunity to influence customer loyalty?
While Black Friday and Cyber Monday are short-term experiences, providing additional value beyond the “Add to cart” action can help brands convert customers beyond Cyber Week when placing e-commerce orders. And one way to do that is by delivering a pleasant delivery with personalised packaging.
Choosing the right shipping box or bag, going for personalized graphics, giveaways, or paying particular attention to the enclosed receipt or information about loyalty programs are details that can make a customer feel special and choose your brand instead of another in the future.
But the shipping experience should be an all-year-round priority. When it comes to e-commerce and online shopping, the shipping packaging and content boxing can make it or break it.
Trimco Group knows this and does more than provide you with the best choice for your packaging needs; but it can also advise you on the right solution, from material to design.
So, are you ready to give your packaging a second thought?