Environmental and Social Responsibility
“Circularity principles need to be implemented throughout all stages of a value chain to make the circular economy a success. From design to production, all the way to the consumer.” Jan Huitema, MEP Lead on the circular economy action plan.
The EU Parliament’s plan to achieve a carbon-neutral, sustainable, toxic-free and fully circular economy by 2050, known as the Circular Economy Action Plan, has seen major fashion brands rethink their sustainability strategies, turning towards a more circular fashion mindset, but the world needs more and more initiatives like Solveigs. She wants people to wonder where their clothes come from and consume fashion and textile products more responsibly.
“I have been aware of the major sustainability obstacles in the textile industry for decades and it worries me both professionally and personally. Producing our designs from deadstock and waste materials from the industry thus came naturally and is core to our business. We use only what already exists and do not contribute to any further production of materials since our resources are sparse.” But Solveig’s work cannot stand alone. Support from companies in the industry can help the work of the seven talented women. “Combining it with the help of companies like A-TEX (Trimco Group), which give our products the final touch, the zero-waste products look more professional and live up to their high quality. It super important for our products to look just as good, even better, than products from traditional production if you want to survive in our industry.”
Can the Atelier Grow?
Without a doubt. Solveig plans to reach outside the Scandinavian market and spread the good message to everyone, setting a great social and environmental example. “Younger generations, and also the “older” generation like my mother (sorry mom), are keenly aware of our responsibility as consumers in modern society. I believe that both sustainability and social inclusion will become our competitive advantage – and when our design is great – I am sure more and more people will embrace this mindset”.
Can seven women change a whole world? Maybe not, or not now, but it surely is a great place to start. Plagued by wars, social inequality and environmental catastrophes, the world needs to change and take action. “My dream is to create jobs for people all over the world, and I think that in times like these where we see a new wave of immigrants and refugees coming from Ukraine, I believe that our business model is more relevant than ever. We need to be smart about (and kind to) the human resources moving across Europe and in general. The world is in constant change, and our industry needs to be able to adapt.”
Trimco Group is proud to support Solveig’s initiative and be part of Sheworks Atelier inspiring story, making the world just a bit better.
“I like to do things in the way that feels right. And what I do now feels right every day.”
Solveig Søndergaard, Sheworks Atelier